Sony has partnered with Simon Cowell, the producer of the X Factor, to create these Sony X Headphones aimed at the “enthusiast” market. Of course, the X-factor part of it is pure marketing, but the qualities of the headphones are nonetheless real. First of all, the design is pretty striking and eye-catchy (although this is open to interpretation obviously). Secondly, they look very sturdy and comfortable. Sony says that it is using 50mm diaphragms to deliver powerful bass, and that the earphone design has been created to offer “true isolation” according to the company.
Ubergizmo , Sony X Headphones
See also:
techcrunch, Sony X Headphones