It was April 2011 when Dish Network acquired the struggling video-rental company Blockbuster in an effort to position the brand as a worthy competitor of Netflix. Eighteen months have passed and the new owner has given up. In an interview with Bloomberg, Dish Network founder and CEO Charlie Ergen confirmed what has long been rumored: the company is abandoning its current efforts in making Blockbuster into a Netflix rival.
Gadget.com , Dish Gives Up Turning Blockbuster into Netflix Rival, Dish Gives Up Turning Blockbuster into Netflix Rival
