. Public relations is a tough gig, and tech PR may be among the toughest due to the sheer volume of companies constantly fighting for coverage. Tech writers can get a hundred or more emails each day from PR companies hoping to get their clients publicity, so it is no easy task to concoct a pitch that draws interest. There isn't a magic recipe for standing out in the crowd of PR flacks vying for coverage, but the best way to separate yourself from the pack and avoid wasting writers' time and your clients' money is often to simply pay attention.
Boy Genius Report , RadioShack's epic PR win (iPhone giveaway!), RadioShack's epic PR win (iPhone giveaway!)
