At this point, it'd be more of a shock if Apple wasn't working on a streaming media service. Still, we're surprised to hear that Steve Jobs was personally involved in trying to corral support from the entertainment industry. CBS CEO Leslie Moonves revealed during a talk at the UCLA Entertainment Symposium that he has spoken with the Apple founder directly about providing content to subscription-based video service, but declined the invitation. Moonves was concerned about how signing on to such a service would impact existing revenue streams, including those from competing properties like Hulu.
Engadget, Steve Jobs approached Leslie Moonves about streaming service, CBS exec says
