The ad game is all about targeting: demographics, locations, keywords — and really, few companies are more equipped to target users than Google. In case you were worried that the search giant doesn't have enough information to harvest, a newly surfaced patent outlines the company's interesting utilizing environmental conditions, including things like temperature, humidity, sound, light or air composition, in order to serve up advertisements to devices.
2DayBlog.com, Google patent outlines ads targeted to ‘environmental conditions'
