. Major League Baseball is a big fan of Apple (AAPL) when it comes to the company's Passbook application in iOS 6. In the final two weeks of the regular season, four teams tested Passbook and found that fans were quick to utilize the service. Out of all e-ticket buyers, 1,500, or 12%, chose to receive their tickets through Passbook when given the opportunity, Market Watch reported. “That adoption rate really floored us - there is no question our fans want digital tickets," CEO of MLB Advance Media Bob Bowman said.
Boy Genius Report , Baseball fans are quick to adopt Apple's Passbook, digital ticket sales on the rise
See also:
digitalhouse, Baseball fans are quick to adopt Apple's Passbook, digital ticket sales on the rise
