Thursday, July 12, 2012

Rovio and the ‘Amazing Alex' gamble

Rovio and the ‘Amazing Alex' gamble

. At 12:00 p.m. EST, “Amazing Alex” hit the No.1 iPhone paid app position in America; eight hours is possibly the fastest move to No.1 ever by a non-franchise, non-movie tie-in app. Amazing Alex arrives on iOS and Android more than two and a half years after the “Angry Birds” series launched in December 2009 and proceeded to rack up 1 Billion downloads across smartphones, tablets and computers. The competition in the mobile gaming market is far harsher than it was two years ago, and Rovio is taking a risk with its new game. Angry Birds was fast, kinetic and dumb.

Boy Genius Report , Rovio and the ‘Amazing Alex' gamble

See also:
itworld, Rovio and the ‘Amazing Alex' gamble