Leases mean brand loyalty. Brand loyalty means more car and truck sales: That's the gist of an Automotive News article that points out fewer people are leasing vehicles, meaning fewer people are being loyal to any particular brand. That's one reason why car makers around the country want to rebuild their lease programs, which were severely hampered during the 2008 financial crisis. In some cases, car makers ended their leasing programs entirely.
Autoblog , Decrease in off-lease returns curbs brand loyalty
See also:
itband, Decrease in off-lease returns curbs brand loyalty
