
The behemoth social network recently hosted its first earnings conference call yesterday with CEO Mark Zuckerberg casting the company's direction. Zuckerberg said earlier that developing Facebook's mobile platform is a top priority of the company. The CEO also highlighted its plans to increase revenue from mobile ads. Now, a new report sheds some light into Facebook's mobile strategy. According to a research conducted by EyeTrackShop, an online eye tracking solutions company, Facebook's ads on its mobile apps seems to perform quite poorly, particularly on the iPhone.
Ubergizmo , Facebook's mobile strategy is reportedly flawed, says report, Facebook's mobile strategy is reportedly flawed, says report