Activision Blizzard on Tuesday announced better-than-expected Q3 2011 net revenues and earnings, reporting that the company delivered GAAP net revenues of $754 million, as compared with $745 million for the third quarter of 2010. This gain was achieved via digital channels, accounting for more than 57-percent of the company's total net revenues. However in a conference call following the Q3 2011 results announcement, Blizzard Entertainment CEO Mike Morhaime admitted that World of Warcraft's subscription count continues to fall, dropping from 11.1 million subscribers in June to 10.3 million in September — a 7 percent drop.
2DayBlog.com
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itnews, World of Warcraft lost over 1 million subscribers this year