BlackBerry's BBM app is free to use and comes bundled with BlackBerry phones, and has also made its way, also for free, onto iOS and Android devices. With the app being free, how does BlackBerry plan on making money from it. After all WhatsApp has a subscription service and LINE has in-app purchases to help generate revenue, so what can BBM do to help make money. While that remains to be seen, it looks like BlackBerry has recently made an acquisition in the form of ScrOOn that is a company that helps to manage the social media pages of large companies, such as Warner Bros.
Ubergizmo , BlackBerry Acquires ScrOON To Help Make BBM Profitable, BlackBerry Acquires ScrOON To Help Make BBM Profitable
