India's Hero Motorcorp has taken a 49.2-percent stake in Erik Buell Racing at cost of $25 million; $15 million of that is in immediate investment, the remaining $10 million to come over the next nine months. The two companies formalized a partnership in February last year, when Hero sponsored EBR's two bikes in the AMA Pro Racing series and Buell sent engineers to India to help Hero develop new products. Things have apparently worked out, the equity stake representing Hero's faith in its partner. Until 2010, Hero was the Indian JV partner of Honda; it was known as Hero Honda and was the leader in the Indian market.
Autoblog , Indian motorcycle maker Hero takes 49.2% stake in Erik Buell Racing, Indian motorcycle maker Hero takes 49.2% stake in Erik Buell Racing
