Wednesday, June 27, 2012

Avis Budget EMEA selects Maxymiser to optimise the booking process and increase reservations

Multivariate testing and segmentation strategy to be rolled out across Europe London, UK – 27th June 2012: Avis Budget EMEA has appointed Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, as the online customer experience optimisation partner for Avis, the leading rental car company serving the premium commercial and leisure travel market. Maxymiser will work with Avis to optimise the reservations process across its EMEA websites to increase the number of bookings, improve the overall experience and enhance customer retention.

Press Release Distribution , Avis Budget EMEA selects Maxymiser to optimise the booking process and increase reservations, Avis Budget EMEA selects Maxymiser to optimise the booking process and increase reservations