. Millennial Media on Thursday released a new report outlining estimates first-quarter market share across mobile devices and operating systems. The mobile advertising company found that tablets - the top being Apple's iPad, Samsung's Galaxy Tab and Amazon's Kindle Fire - accounted for 20% of all ad impressions during the first quarter of 2012, an increase from 15% in the first quarter of 2011. "Tablets and other non-phone connected devices have established a clear role in the growing mobile ecosystem," said Jamie Fellows, SVP, Product, Millennial Media.
Boy Genius Report, Tablets now account for 20% of mobile ad impressions
