Tuesday, May 1, 2012

April 2012: Not How It Appears Edition

April 2012: Not How It Appears Edition

Industry Had Three Fewer Days To Sell. The sales figures you see above aren't quite what they seem. If you look at just the left column where the battle between green and red cells is almost at a draw, you might think that April 2012 was a step backwards in terms of sales momentum for the auto industry. That column, however, is practically irrelevant this month.

Shift your head a little to the right and read the DSR (Daily Sales Rate) column. That's the important column this month.

Autoblog, April 2012: Not How It Appears Edition