Tuesday, March 27, 2012

US Judge rejects Hasbro / ASUS sales ban, Transformer Prime prevails

US Judge rejects Hasbro / ASUS sales ban, Transformer Prime prevails

Coming up with original gadget names is tough work, and, after all, imitation is the most sincere form of flattery - right. So it was no surprise when ASUS happened upon an alias that more than slightly resembled that of a popular fictional mutant semi - you know, Transformer Optimus Prime. However shockingly, Hasbro wasn't a fan, opting to battle ASUS to the death in the U.S. court system. And, after countless weeks and many bank holidays, we finally have a victor.

Engadget, US Judge rejects Hasbro / ASUS sales ban, Transformer Prime prevails