Car companies worldwide have had a terrible track record creating cars that attract hip, young buyers. Despite all their best efforts to cater to the cool cats, the 18-24 demographic prefers to defy categorization. But now it seems car companies have a new, more vexing problem. The 18-24 crowd doesn't want cars at all.
General Motors knows all too well about its aging demographics and has turned to a creative new marketing firm to have a shot at bringing down the age of their average buyer. The firm is called Scratch and is part of MTV (owned by Viacom).
Autoblog, GM turns to MTV to sell cars to younger generations
