Proving "Base" Means Anything But These Days. The Soul is an unqualified hit. Sales of this playful econobox have increased year-over-year since it was introduced in 2009 as a 2010 model, with over 100,000 people bringing one home last year alone. In fact, the Soul was Kia's second-best-selling model in 2011 behind the Sorento, beating out the critically acclaimed Optima, gorgeous Sportage and entry-level Forte.
Not only is the Soul outperforming products in its own portfolio, it's also slaughtering what little competition there is out there that lines up straight against it.
Autoblog, 2012 Kia Soul 1.6L Eco
