Top Mediabrands executive joins startup Tapit

October 6th, Sydney Australia. Former Digital Director of Initiative (part of Inter Public Group NYSE:IPG) joins Near Field Communications (NFC) startup Tapit as Agency Director.Part of Tapit's global strategy is to provide innovation opportunities to creative, digital and media agencies. In turn, agencies are able to offer their clients innovation using the latest mobile technology, NFC, combined with Tapit's infrastructure. Andrew has ownership of all Agency and Client relationships at Tapit and will be a key figure in Tapit's expansion.

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