Friday, October 7, 2011

Audi's 'Road Frustration Index' plugs new A6

Audi's 'Road Frustration Index' plugs new A6

Audi's latest ad campaign for the new 2012 A6 claims to want to make the road "a more intelligent place," starting with asking drivers to pledge to be on their best behavior while behind the wheel. At the top of the German automaker's list of sins is driving while drinking a latte, leading us to perceive the effort as only half serious.

Autoblog, Audi's 'Road Frustration Index' plugs new A6