If you've just casually glanced over the mass reactions to Reed Hastings' decision to split the DVD-by-mail business of Netflix into its own brand and company, you've probably been duped into thinking that it's the second questionable move that the world's most famed movie delivery service has made this year. But is it. Is a man who turned a red envelope into a symbol of near-immediate gratification really a moron. Did he really just bury the company he worked tirelessly to create. I highly, highly doubt it. Knee-jerk reactions are always fun to watch, but they're rarely on-point.
Engadget, Editorial: Reed Hastings' Netflix spinoff isn't about DVD success, it's about hedging the stream
