When it comes to celebrities endorsing audio products, or perhaps lending their name to said audio products, it's really not that uncommon. Take a look at Dr. Dre who lent his name to Monster to create the Beats By Dre headphones, or even Lady Gaga who has her own set of headphones, and let's not forget Earth, Wind & Fire who also released their own set of headphones. So when Ludacris announced his own set of headphones called SOUL back at CES earlier this year, we can't say we weren't surprised.
Ubergizmo, SOUL headphones by Ludacris have started shipping
