![2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]](http://www.wareground.com/images/400/2014_dodge_durango_ron_burgundy_ads_already_have_27m_views_wvideos.jpg "2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]")
The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Autoblog , 2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos], 2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]
