Deciphering the white noise. For the myriad companies involved, simply educating consumers on how TV white spaces (TVWS) work is a challenge. I'd argue that the terminology (and in turn, branding) could use a bit of work, but the gist is perfectly comprehensible. As it stands, television broadcasts travel over predefined frequencies, which can essentially be envisioned as bowling lanes positioned side by side. In practice, broadcasters only use every other lane to transmit, with the lanes betwixt left open as a buffer.
Engadget , Connecting Cape Town: Inside South Africa's TV white spaces experiment, Connecting Cape Town: Inside South Africa's TV white spaces experiment