We've covered the Motorola X Phone in great detail here, initially it was believed that this was going to be a whole range of devices, not just one smartphone. However, the company has confirmed one Moto X smartphone, not an entire series right now. It was rumored quite a few months back that Motorola's new smartphone might offer customization options, at that time it was not known what the extent of this customization might be. It is believed that the company will give users unique color options that they can customize.
Ubergizmo , Moto X Smartphone's First Patriotic Ad Hints At Customization Option, Moto X Smartphone's First Patriotic Ad Hints At Customization Option