There were whispers bandied about earlier this month that Amazon will expand their Amazon Fresh, an online grocery service, over to a market apart from Seattle – the city of angels, Los Angeles. There was not much fanfare to accompany the launch of Amazon Fresh there, as the homepage was updated on the sly, and one would find that Amazon Fresh mobile applications for both the iOS and Android platforms have also been refreshed to reflect this latest change. Having said that, how will this change the grocery purchasing patterns of LA folk.
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