Thursday, April 4, 2013

Ram may build more trucks with sports team tie-ins

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year – some 3,000 units sold – the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises. Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season.

Autoblog , Ram may build more trucks with sports team tie-ins, Ram may build more trucks with sports team tie-ins