Pininfarina has announced that it will debut an "innovative and exclusive" concept car at the upcoming Geneva Motor Show as a tribute to Life Senator Sergio Pininfarina, Honorary Chairman of the Pininfarina Group who passed away in July of 2012. Sergio took control of the company in 1966, after the death of his father, Gian Battista 'Pinin' Farina.
Autoblog , Pininfarina teases Sergio concept car for Geneva, Pininfarina teases Sergio concept car for Geneva