For the design-minded among you, Julian Thompson, whose recent hits have included the Land Rover LRX concept and the Jaguar CX-75, gave a talk at the PSFK conference about design values. He begins with the question "How do you get a design story?" and then walks us through Jaguar's to address the issue of making the most of a brand's heritage while keeping things new and fresh.
Autoblog , Jaguar's Julian Thomson teaches us about design
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