Ford Motor Company knows a thing or two about building an empire on the back of a rock-bottom-priced automobile sold to customers in rural regions. That's why the company's strategy in China has been baffling to some analysts. Fords are expensive in China, and there are only a few models that you can get there. This is a problem for Ford, especially as the market for new cars in China, once hotter than the sun, cools a bit. With other markets plumbing new depths, Bloomberg reports that Ford is going back to something like Henry's own game plan.
If you want to become a volume leader in the world," says Ford Motor China Ltd.
Autoblog , Ford taking Model T-like approach in China, Ford taking Model T-like approach in China
