Sunday, June 3, 2012

Infineon Raceway to become Sonoma raceway... temporarily

Infineon Raceway to become Sonoma raceway... temporarily

Here's the problem with selling corporate naming rights to sports facilities: When times are good and sponsors are interested, they're more than happy to make it rain. When priorities change, however, the money gets withdrawn and all that's left is that company's stupid logo, plastered all over the signage. Not that we're specifically referring to Infineon, the German chipmaker that decided against renewing its sponsorship deal with the California track now known as Sonoma raceway (yes, small r).

Autoblog, Infineon Raceway to become Sonoma raceway... temporarily