Each week Ross Rubin contributes Switched On, a column about consumer technology. Despite amassing something close to a billion users, Facebook has mainly stayed true to the startup mantra of staying focused on a few core things. In this case, that has been promoting openness and sharing among friends and, increasingly, the world at large. Such was the case for its rival Google at the launch of the search company's IPO.
Engadget, Switched On: Facebook's ecosystem dilemma
