The One design was necessary to align HTC's business with the new reality. The earnings season is in full swing, and it has been a bit of a roller coaster and HTC is a bit in a pothole: while others have been doing well, HTC's expects to see its revenue fall (again) by 16% when compared to last year.
Ubergizmo
See also:
maximum, HTC Business: It Will Get Worse Before It Gets Better