You've probably heard it a hundred times before: a product or service calling itself the Rolls-Royce of its category, or the Mercedes-Benz of another. Well you might call the St. Regis the Bentley of hotels, and not by some spurious correlation. The British automaker has been using the chain's high-end hotels around the world for years to launch its new models, and last year kicked the relationship up a notch by hosting a driving event through the Italian countryside for Bentley owners and guests of the St. Regis hotels in Rome and Florence.
Autoblog, Bentley checks in at the St. Regis
