During the Detroit Auto Show, Toyota said the new Prius C would start at under $19,000. Today, we learn that this is like a lesson from Obi-Wan: what Toyota told us was true, from a certain point of view. The base level Prius C One's MSRP is indeed $18,950, but that doesn't include a $760 destination charge, and you can easily spend north of $23,000 for the top-of-the-line Prius C Four. Still, that's a raging deal for a car estimated to get a fuel economy rating of 53x46x50 miles per gallon (city/highway/combined) from the EPA.
Autoblog, Toyota prices 2012 Prius C under $19K*