If you're in the UK, you should know that O2 has just announced the first smartphone leasing programme for consumers. As the name implies, this effectively means that the operator will lease you “a new 16 GB smartphone” for 12 months. After that time elapses, you can choose to renew your lease, choose another smartphone to be leased, or simply move on to something else – a long-term contract perhaps. The scheme requires you to pay £55 per month (or £65 per month for a 32 GB device) for those 12 months.
Unwired View, O2 UK will lease you a smartphone for £55 per month, with minutes, texts, data, and insurance included